In a strategic move, Amara Raja Batteries has officially rebranded as Amara Raja Energy & Mobility Ltd (ARE&M), marking a shift beyond traditional batteries. The name change reflects the company’s expansion into diverse energy and mobility sectors. Over the past two years, ARE&M has significantly diversified its portfolio to include automotive and industrial batteries, lithium-ion cell manufacturing, EV chargers, battery energy storage solutions, renewable energy storage solutions, battery management systems, and lubricants. Harshavardhana Gourineni, Executive Director of Automotive and Industrial, envisions leveraging existing strengths to venture into new segments, aiming to establish a substantial non-battery business in allied products in the coming years.