Pune-based Force Motors has announced the closure of its agricultural tractors business and related activities starting March 31. Citing a product rationalization initiative, the company will concentrate on core segments like shared mobility transportation, last-mile mobility, and manufacturing high-tech components for premium luxury OEMs. This move aligns with Force Motors’ strategy to streamline operations amidst challenges in the tractor industry. The decision, influenced by declining tractor sales and a sluggish rural economy, reflects Force Motors’ commitment to focus on lucrative sectors. The company, renowned for its passenger vehicles and engines for luxury carmakers, aims to enhance profitability and strengthen its position in key markets.
Force Motors Ceases Agricultural Tractors Business Amid Industry Challenges
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