Blue Star’s Managing Director, B Thiagarajan, anticipates robust growth in AC sales as the weather forecast favors hotter temperatures, contrasting with last year’s monsoon disruptions. Expecting a 20% surge in summer sales, Blue Star aims for a 25% growth, bolstered by portfolio expansion and marketing. With ambitions to elevate market share to 15% in FY25, they project revenue growth and capacity expansion to meet escalating demand. Their strong presence in non-metro markets, driven by aspirational middle-class buyers, and plans for refrigeration business expansion reflect optimism amidst India’s evolving consumer landscape.
Blue Star Optimistic Amidst Hotter Weather Forecast
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