Reliance Retail has made its Metro Cash and Carry stores accessible to all customers, a shift from its previous focus on serving business-to-business (B2B) clients. As an Indian entity, Reliance sidesteps foreign direct investment (FDI) norms that restrict foreign companies to B2B sales in India. This move aligns with Reliance’s “new commerce” strategy, aiming to supply products wholesale to smaller stores in categories like grocery, electronics, and apparel. The company plans to offer discounts for higher quantity purchases, bulk packs, and wholesale options. The expansion will retain the Metro brand name for a few years, as reported by The Economic Times.