Blue Star, a Mumbai-based cooling solutions provider, is gearing up for a scorching summer season with expectations of robust demand for air conditioners (ACs) and refrigerators. Managing Director B Thiagarajan is optimistic about industry growth, targeting a minimum 25% increase in AC sales compared to the previous summer. With aggressive expansion plans and a focus on advertising and marketing, Blue Star aims to increase its market share to 15% by FY25. Additionally, Thiagarajan highlights the strong performance in non-metro markets and outlines growth prospects in the refrigeration business, signaling continued investment in capacity expansion to meet future demand.
Blue Star Aims for 15% Market Share by FY25, Riding High on Summer Demand
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