In a significant partnership, Amul has been appointed as the official sponsor for the Indian contingent at the XIX Asian Games 2022. This collaboration between the dairy giant and the Indian sports fraternity highlights the growing support for sports in the country. Amul’s sponsorship signifies their commitment to promoting athleticism and fostering sports talent in India. The partnership is expected to provide crucial financial support to the Indian athletes participating in the Asian Games, empowering them to perform at their best on the international stage. It also reflects Amul’s dedication to contributing to the nation’s sporting success and further solidifies their presence in various facets of Indian society.