Tata Consumer Products, part of the Tata Group, has refuted reports of engaging in discussions to acquire a minimum 51% stake in popular snack brand Haldiram’s. The company clarified that it continually evaluates strategic growth opportunities but is not currently in negotiations regarding the acquisition. Reports had suggested that Tata Consumer was considering the purchase; however, concerns over Haldiram’s valuation, estimated at $10 billion despite annual revenue of around $1.5 billion, have been a point of contention. If the deal were to proceed, it would bolster Tata Consumer’s presence in the snack market, competing with brands like Pepsi and Reliance Retail in India’s $6.2 billion savory snack industry. Haldiram’s also sells its snacks in international markets.