Mysuru, known for its domestic tourist influx, struggles to attract international visitors, comprising less than 1% of its total tourist count despite record footfall. Stakeholders emphasize the need for diversified tourism promotion beyond domestic initiatives like the Shakti scheme. Suggestions include marketing Mysuru as a gateway to UNESCO heritage sites and wildlife sanctuaries, coupled with improved connectivity to popular destinations. Recognizing Mysuru’s untapped potential amid India’s tourism boom, stakeholders stress the urgency of strategic promotion to foster economic growth.
Unlocking Mysuru’s Global Tourism Potential: Challenges and Solutions
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