HDFC Bank has launched the Pixel Play Credit Card, targeting tech-savvy users who value personalization and convenience. This card allows customization of rewards, including choosing specific stores for higher cashback (up to 5%), selecting card designs, and setting billing cycle dates. The card offers flexible cashback options on various categories like dining, travel, groceries, electronics, and fashion, which can be adjusted every three months. Users also earn 3% cashback on one e-commerce platform and 1% on all other purchases. The card is managed entirely through the PayZapp app, providing a seamless digital experience.