One97 Communications, owner of Paytm, is pivoting its strategy following Irdai’s acceptance of Paytm General Insurance’s withdrawal request. Instead of manufacturing its own insurance products, Paytm will now emphasize distributing insurance offerings from other providers. This shift aims to bolster insurance distribution across various segments like Health, Life, Motor, and more through its subsidiary Paytm Insurance Broking Private Ltd (PIBL). Paytm plans to innovate with small-ticket insurance products for consumers and merchants, leveraging its robust distribution network to enhance insurance accessibility and penetration.