During the initial week of the festive season (October 8-15, 2023), Apple marked a significant milestone in India by selling nearly 1.5 million iPhones, as reported by Counterpoint Research. The festive period saw substantial growth in both value and volume, driven by strong demand for smartphones from major brands like Samsung, Apple, and Xiaomi. Apple’s sales exceeded 1.5 million units, representing over 25% year-on-year growth. The iPhone 14, iPhone 13, and iPhone 12 were particularly in demand. Online channels experienced an unexpected surge in demand, prompting price increases and offering attractive deals, resulting in significant growth in the premium smartphone segment. 5G-enabled smartphones also witnessed remarkable growth, constituting about 80% of sales on major e-commerce platforms.