Marks & Spencer India (M&S India) is actively focusing on expanding its presence in Tier-II cities throughout India, where it currently operates 40% of its stores. Despite a strong foothold in Tier-I markets, M&S India sees untapped potential for growth in these regions. The brand places a high priority on online sales, with 25% of its revenue originating from e-commerce, while physical stores remain crucial for business growth. Key categories experiencing substantial growth include winter wear and linen-based products. Lingerie contributes significantly to total sales. M&S India, confident in its value proposition and strategic locations, recently celebrated its 100th store opening and aims for further expansion to achieve a total retail area of 1.4 million square feet. They’ve been opening one store per month for the past six months.