R Doraiswamy, Managing Director of Life Insurance Corporation (LIC) of India, emphasized the crucial role of technology in creating awareness and reaching a broader customer base in the life insurance sector. Speaking at the Business Standard BFSI Insight Summit 2023, he highlighted the significance of digital onboarding for improving persistence in the industry. Naveen Tahilyani, MD & CEO of Tata AIA Life Insurance, stressed the need for investment in capital to enhance awareness, especially in rural India. The discussion also covered the industry’s response to the COVID-19 pandemic and its future outlook, with industry leaders expressing confidence in continued growth and innovation.