The Indian government has issued an advisory to major social media companies, urging them to remove content impersonating individuals within 36 hours of receiving complaints. This move comes in response to the viral spread of a deepfake video featuring actor Rashmika Mandanna, which caused public outrage and prompted calls for legal action. The advisory emphasizes compliance with India’s Information Technology Act of 2000 and stresses the legal obligation of platforms to prevent the dissemination of misinformation and fake content. Failure to comply could result in legal action under the provisions of the Indian Penal Code (IPC). The government aims to ensure the safety and trust of digital citizens using the internet.