Tech Mahindra has appointed Peeyush Dubey as its Chief Marketing Officer (CMO). Dubey, who previously worked with Larsen & Toubro Infotech and Mindtree, announced his move on social media. The hiring of senior executives in the IT services sector has been a notable trend, with several professionals moving between companies. In March, Tech Mahindra appointed Mohit Joshi as the MD and CEO designate, effective after CP Gurnani’s retirement on December 19. The industry has seen talent transitions from major players like Infosys, Wipro, and Cognizant in recent months, reflecting the dynamic nature of the technology landscape and the drive for digital transformation.