Tata Group has introduced a new logo, ‘The Vista,’ for Air India, symbolizing limitless possibilities and a confident outlook for the future. The iconic ‘Maharaja’ mascot will persist despite the rebranding. Tata aims to infuse the latest technology into Air India within the next 9-12 months to establish it as an iconic airline. The brand transformation is part of Tata’s comprehensive acquisition of Air India, finalized in January 2022. The new logo, designed with FutureBrand, will appear on Air India’s fleet starting December 2023 with the entry of the first Airbus A350.