Indian corporations are engaging in a marketing frenzy in anticipation of the consecration of the Ram Temple in Ayodhya on January 22. Companies are offering various promotions, from free bus tickets to complementary popcorn at multiplexes, to commemorate the ceremony. Reliance Industries, India’s largest company, even declared a holiday for their offices across the country on January 22, reflecting the significance of the event. The hospitality industry is capitalizing on the tourism opportunity, with major hotel construction projects underway, and airlines have connected Ayodhya with major cities. FMCG and retail firms are also contributing to the festivities with donations and promotional activities.