Sony Group’s withdrawal from a $10 billion merger with Zee Entertainment has left major advertisers, including Unilever and Procter & Gamble, facing limited options to reach India’s massive population. The termination of the deal was attributed to corporate governance concerns involving Zee’s CEO, Punit Goenka. Amid this, Mukesh Ambani’s Viacom18 Media is in talks with Disney’s Bob Iger, potentially consolidating a significant share of India’s media market. With nearly 900 million individuals having access to TV, Ambani’s dominance in sports content is seen as a major advantage, impacting advertisers seeking a national footprint.