The recent trade pact between the European Free Trade Association (EFTA) and India has been welcomed by the alcohol industry. This agreement is expected to facilitate easier access to high-quality wines from EFTA countries while ensuring minimal impact on the domestic wine industry. The deal entails a reduction of custom duties by up to 50% over a 10-year period for wines priced between $5 and $15. The Confederation of Indian Alcoholic Beverage Companies (CIABC) believes that this pact will allow the domestic industry to maintain its competitive edge and improve product quality through exposure to quality wines and possible investments.