Stefano La Rovere, a top executive at Amazon, dismisses the notion that automation and AI lead to job losses, calling it a “myth.” He emphasizes that these technologies actually enhance people’s roles and create new job categories. Amazon reports that the introduction of advanced technologies has contributed to enhancing over 50,000 jobs across its fulfilment centres in Europe and has led to the creation of more than 700 new job categories. La Rovere highlights how robotics and AI improve working conditions for employees by reducing repetitive tasks and allowing them to focus on learning new skills and advancing their careers.
Amazon Executive Challenges Job Loss Narrative Amidst Technology Adoption
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