Amazon is reducing its workforce in the Alexa division, cutting “several hundred” positions, as the company shifts its focus towards generative artificial intelligence (AI). Daniel Rausch, Amazon’s VP of Alexa and Fire TV, explained in a note to employees that the move aligns with business priorities and emphasizes customer-centric initiatives. The job cuts, impacting the U.S., Canada, and India, come as Amazon intensifies its efforts in the competitive field of generative AI, unveiling updates to Alexa in September. This restructuring follows previous layoffs in Amazon’s gaming and music teams, contributing to the company’s ongoing strategic realignment.