Recurring bird flu outbreaks in Kerala’s Kuttanad region have devastated duck farming, impacting thousands of families. The latest outbreak led to the culling of over 65,000 ducks, raising uncertainty among stakeholders. Many farmers, like Abraham Ouseph, have suffered significant losses and are hesitant to return to duck farming. With dwindling numbers of big duck farmers, the sustainability of traditional practices is in question. Experts stress the need for government support, including measures to boost duck immunity and conservation efforts for local breeds.