Dave Limp, a former Amazon executive appointed by Jeff Bezos to lead Blue Origin, is set to leverage Amazon’s manufacturing strategies to revitalize Blue Origin’s rocket launch and moon lander business, competing with Elon Musk’s SpaceX. Key priorities include expediting the development of the New Glenn rocket and production of the BE-4 engine. Limp emphasizes meeting schedule deadlines and integrating software and AI in manufacturing. As Blue Origin faces the challenge of delivering on New Glenn, competing with SpaceX, Limp’s leadership aims to bring the company to the forefront of the space industry, including moon lander projects for NASA and orbital space station plans.
New Blue Origin CEO, an Amazon Veteran, Aims to Boost Rocket Business Against SpaceX
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