Byju’s, a leading edtech company, grapples with a significant sales downturn despite a 30% price cut across its educational products. The implementation of a revenue-linked pay model for employees exacerbates the issue, leading to widespread uncertainty and high attrition rates. With many sales representatives failing to secure any sales, concerns about the brand’s perception hinder conversion efforts. Meanwhile, recent rehiring efforts to address layoffs offer positions at reduced compensation levels, further straining morale. Employees express skepticism about management’s decisions, with reports of daily resignations across teams.
Byju’s Challenges: Sales Slump Sparks Employee Turmoil
![](https://affairsace-media.s3.ap-south-1.amazonaws.com/2024/05/11081651/1698121557-6915-ezgif.com-avif-to-jpg-converter.jpg)