Dabur, a leading FMCG company, is set to take its spice brand Badshah to international markets, anticipating a 3-4% contribution to global sales this fiscal. CEO Mohit Malhotra revealed plans to target diaspora markets in the US, UK, and the Middle East. Dabur aims to secure regulatory approvals, upscale manufacturing, and capitalize on the substantial Indian diaspora in the UK and US. Malhotra expects high double-digit growth for Badshah, emphasizing its potential in the UK and US markets. In the domestic arena, Dabur plans to expand Badshah in Maharashtra, Gujarat, and other regions. The brand, acquired last year, is positioned to tap into the growing demand for branded spices, projecting significant market growth.