Walt Disney is aiming to rejuvenate its struggling streaming business in India by offering free cricket content on smartphones. This move is intended to increase ad revenue and counterbalance the impact of a decline in subscribers. Disney’s Indian streaming operations reported a $41.5 million loss on $390 million revenue for the year ending March 2022. After losing subscribers, particularly due to the loss of streaming rights for the Indian Premier League (IPL), Disney acknowledges misjudging the willingness of Indian users to pay. To attract users back, Disney will stream live cricket matches for free on mobile devices, with hopes of boosting advertising income and attracting potential subscribers to its paid plans.
“Disney Bets on Free Cricket to Revive Indian Streaming Business Amid Challenges”
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