DS Luxury, a division of the DS Group, is contemplating an investment of up to Rs 200 crore to introduce new luxury brands in India. Currently housing menswear brands like Berluti and Tom Ford, DS Luxury aims to diversify its portfolio with a focus on luxury womenswear. The company’s promoter, Ritesh Kumar, highlights India’s evolving luxury market and plans to adapt by considering high street stores and localized marketing strategies. The recent launch of a Brioni store in Delhi marks the beginning of this expansion. DS Group, known for its presence in tobacco, FMCG, and hospitality, now eyes growth in the luxury segment.