Hero Motocorp is set to increase its ownership in Ather Energy to 39.7%, investing Rs 140 crore for additional shares by January 31, 2024. Ather Energy, based in Bengaluru, specializes in electric vehicles, charging infrastructure, and power management. Posting a revenue of Rs 1,801 crore in FY23, it continues to innovate in the electric mobility sector. Concurrently, Hero Motocorp has appointed Vivek Anand as CFO and Rachna Kumar as CHRO. The strategic moves align with Hero Motocorp’s vision for growth and leadership in the evolving landscape of sustainable mobility. In a related initiative, Ather Energy introduces ‘Ather Electric December,’ offering substantial benefits to its customers until December 31, 2023, enhancing accessibility to its popular scooters 450X and 450S.