Hindustan Unilever (HUL) is boosting its beauty portfolio investment to meet the evolving demands of consumers, particularly the youth. The company plans to invest in six key areas to elevate its beauty offerings, leveraging brands like Ponds, Lakme, Dove, and Vaseline. Initiatives include digital marketing, influencer collaborations, and establishing a beauty council. With the Indian beauty market projected to hit $30 billion by 2027, HUL’s focus on refining products and enhancing market presence signals strategic growth. Despite personal care segment challenges, the beauty segment shows promise, driving HUL’s investment in technology, packaging, and distribution channels for sustained expansion.
Hindustan Unilever Invests in Beauty Portfolio Expansion
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