Hindustan Unilever (HUL) has rebranded its “health food drinks” category to “functional nutritional drinks” (FND) and removed the “health” label from Horlicks. This move comes after the Ministry of Commerce and Industry directed e-commerce platforms to remove drinks from the “healthy drinks” category due to regulatory concerns and lack of precise definitions. Concerns about high sugar levels in beverages, exemplified by the recent scrutiny of Mondalez India-owned Bournvita, have prompted regulatory attention. Additionally, a recent study raised questions about sugar content in Nestle’s infant products across various markets.
Hindustan Unilever Renames “Health Drinks” Category Amid Regulatory Changes
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