Hyundai Motor India anticipates rural areas to sustain their significant sales contribution, aiming for around 20% in the current fiscal. With rural sales hitting an all-time high of 19% last year, the automaker plans to expand its presence in smaller towns. Leveraging increased internet access, evolving rural aspirations, and government-led infrastructure development, Hyundai aims to capitalize on growing purchasing power. With a 33% growth in rural network in the last five years, the company is poised for higher growth, supported by initiatives like Grameen Mahotsav and rural sports partnerships.