ICICI Prudential Life Insurance introduces ICICI Pru Platinum ULIP, focusing on aligning distributor commissions with policyholders’ fund value to encourage long-term investments. With 21 fund options and flexible portfolio strategies, customers can tailor investments to their risk appetite. Unlimited free switches between asset classes enhance flexibility. Two life cover variants offer customizable death benefit payouts. ICICI Prudential’s high claim settlement ratio and quick turnaround time add to the plan’s appeal.