The Indian central government has called upon states to establish mechanisms for monitoring and regulating the direct selling industry. This move aims to distinguish legitimate direct selling companies from those involved in pyramid and money circulation schemes. The Consumer Protection Act 2019 and Consumer Protection (Direct Selling) Rules 2021 provide the legal framework for this initiative. Several states, including Kerala, Andhra Pradesh, Madhya Pradesh, Himachal Pradesh, and Punjab, have already set up panels to strengthen the regulatory framework for the industry. This effort seeks to protect consumers and promote transparency while supporting the growth of the direct selling sector.
Indian Government Urges States to Regulate Direct Selling Industry
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