Apple Inc. faced a nearly 10% decline in iPhone shipments in Q1, contrasting with the global smartphone market’s 7.8% rise, led by Samsung Electronics Co. Budget-focused brand Transsion surged 85%, while Xiaomi Corp. narrowed the gap on second-place Apple. Apple’s struggle to maintain sales in China impacts its global performance, with 5 million fewer iPhones shipped compared to the previous year. Despite rising average selling prices for premium models, Apple resorts to discounts to stimulate sales, notably in China. IDC predicts a stronger smartphone market post-turbulence, with Samsung in a favorable position.