Zee TV and Sun TV faced a decline in advertising revenue during Q3 2023, influenced by increased prominence of Internet-based content platforms like Jio Cinema and Disney+ Hotstar. The diversion of ad spending, particularly by consumer goods segments, towards sports events on app platforms, including the ICC Men’s Cricket World Cup, impacted both broadcasters. Despite stable or higher viewership, the fundamental shift in the broadcasting landscape, driven by competition from digital platforms, led to muted ad revenues. While the traditional broadcasters remain cautiously optimistic, the third quarter may also face challenges in ad budget allocation.
Jio Cinema and Disney+ Hotstar Surge Impact Zee TV and Sun TV Ad Revenues
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