Karnataka Milk Federation (KMF) will sponsor Scotland and Ireland cricket teams during the ICC Men’s T20 World Cup, displaying the Nandini logo on their jerseys. Managing Director M.K. Jagadish announced plans for social media campaigns and whey-based drink promotions. KMF aims to expand its market globally, ensuring product availability at overseas venues. The sponsorship amounts to approximately ₹2.5 crore per team. While praised for global marketing, some questioned the use of Karnataka-based funds for foreign teams, prompting debate on social media.
KMF to sponsor Scotland and Ireland cricket teams during T20 World Cup
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