Koo, envisioned as a global alternative to Twitter by founders Mayank Bidawatka and Aprameya Radhakrishna in 2020, faced significant challenges throughout 2023, including financial difficulties that led to unpaid salaries for employees. Despite boasting superior technology and a user-centric approach, Koo struggled amidst a tough funding climate and closed its doors recently. Former employees and industry experts cite the challenge of competing with entrenched giants like Twitter, the complexity of social media dynamics, and the pitfalls of relying solely on technological prowess without addressing broader market dynamics.