Meta, the parent company of WhatsApp, introduced ‘Meta Verified’ in India, Brazil, Indonesia, and Colombia to enhance ease of doing business on the platform. Founder and CEO Mark Zuckerberg announced this at Conversations, an annual business messaging event in Sao Paulo. Meta Verified indicates businesses have registered their information with Meta, offering enhanced account support and enabling WhatsApp use across multiple devices for employees. Additionally, Meta revealed plans to integrate voice calls on WhatsApp Business for more complex queries.