Meta announced that its flagship app, Facebook, is experiencing its highest number of young adult users in three years, with over 40 million US and Canadian adults aged 18 to 29 checking the platform daily. This surge reflects Meta’s efforts to regain the attention of young adults who have increasingly gravitated towards TikTok. Meta’s head of Facebook, Tom Alison, emphasized the need for Facebook to evolve to remain relevant for the next generation. While Facebook’s appeal among teens has waned, its engagement among young adults is boosted by sections like Marketplace, Groups, and Dating, driving overall engagement.
Meta’s Facebook Sees Surge in Young Adult Users
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