Nita Ambani, founder and chairperson of Reliance Foundation, inaugurated the first Swadesh store in Telangana, emphasizing its role in preserving and promoting India’s traditional arts and crafts. The 20,000 sq ft store in Jubilee Hills will showcase a curated collection of handmade products by skilled Indian artisans, aiming to revolutionize the global perception of the country’s artistic heritage. The initiative by Reliance Retail, under the philanthropic arm Reliance Foundation, seeks to provide sustainable livelihood opportunities for artisans while promoting ‘Make in India.’ Ambani envisions expanding Swadesh internationally, reaching the US and Europe.