More than 82% of Indians oppose the use of generative AI in election campaigns, reveals an Adobe study. The ‘Future of Trust’ report highlights that 94% of respondents urge collaboration between government and tech firms to combat deep fakes and misinformation. Andy Parsons, from Adobe, emphasizes the need for media literacy and content authentication tools. Over 92% express a desire for tools to verify online content, while 86% fear the impact of deepfakes on elections. Additionally, 93% stress the importance of identifying AI-generated content, and 81% fear online content alteration for misinformation.
Safeguarding Election Integrity: Indians Demand Action Against AI Misinformation
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