Simpl, a Buy Now Pay Later (BNPL) startup, has laid off over 100 employees across various verticals. The decision, announced on Wednesday, aims to enhance operational efficiencies and reduce costs. Ashish Kulshrestha, Simpl’s head of corporate communications, stated that these measures are crucial for accelerating the path to profitability. The company aims to achieve profitability by mid-2025 while maintaining a focus on enhancing convenience for e-commerce and direct-to-customer merchants. Established in 2016, Simpl currently serves approximately 26,000 merchants.