Indian political parties are leveraging social media influencers to sway young, online voters ahead of elections. Influencers like Chandni Bhagat, with massive Instagram followings, are tapped to promote parties like the ruling Bharatiya Janata Party (BJP) through themed posts and interviews. The BJP and opposition parties engage influencers aligned with their ideologies, aiming to reach millions of internet users. Concerns arise over transparency and misinformation, yet parties find value in influencers’ hyper-local reach. As elections approach, social media becomes a battleground for shaping political narratives and engaging voters.
Political Parties in India Harness Social Media Influencers for Election Campaigns
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