As the India-Maldives diplomatic dispute intensifies, the hashtag #BoycottMaldives trends on social media, leading Indian tourists to cancel planned trips. Nishant Pitti, CEO of EaseMyTrip, announces the suspension of all Maldives flight bookings in solidarity with India, responding to derogatory remarks made by Maldives ministers against India and Prime Minister Narendra Modi. Meanwhile, EaseMyTrip launches the #ChaloLakshadweep campaign, promoting the scenic beauty of Lakshadweep as an alternative destination. Tensions continue to impact tourism, emphasizing the role of social media in shaping travel decisions amid geopolitical issues.