Toys ‘R’ Us, the global toy retailer, plans to commence manufacturing in India by mid-next year as part of its expansion strategy. With an ambitious goal of opening 75 new stores in the next three years, the company sees India among its top five markets in the coming four to five years. Toys ‘R’ Us is adapting to Indian regulations, focusing on obtaining the ISI mark for its toys, and aims to strengthen its presence through an omnichannel approach. The move aligns with the brand’s revival efforts after filing for bankruptcy six years ago and subsequent acquisition by WHP Global.
Toys ‘R’ Us to Begin Manufacturing in India, Aims for 75 New Stores in 3 Years
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