Adtech and martech roles in India are vital, blending creativity with technology. Sonali De Sarker from Epsilon India highlights the demand for professionals driving hyper-personalization and AI-driven strategies. Ranaq Sen of WorkIndia notes their role in connecting brands with consumers amid the digital shift. Reddy from TeamLease emphasizes expertise in data analytics and AI/ML. Senior-level hiring demands strategic foresight, crucial for India’s expanding advertising market projected at $12 billion. Companies seek visionary leaders proficient in AI and data analytics to innovate and capture market share.