In July 2023, Vodafone Idea, India’s telecom major, experienced a decline in market share, dropping to 19.92%, the lowest since its merger. Losing approximately 1.3 million subscribers to competitors, the company faces challenges in upgrading its network and securing funds. While Reliance Jio and Bharti Airtel continue to gain subscribers, Vodafone Idea’s inability to keep pace raises concerns. The company, once the market leader, has not embraced 5G services, contributing to its struggles. Despite positive moves like paying Rs 17,000 crore to the Department of Telecommunication, Vodafone Idea grapples to regain a stronger foothold against aggressive competitors in the Indian telecom sector.
Vodafone Idea’s Market Share Falls Below 20%, Struggling Against Competitors
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