Tata Passenger Electric Mobility, a subsidiary of Tata Motors, has revealed its new brand identity, “TATA.ev,” as part of its preparations to launch ten new battery electric vehicles by 2026. With a strong demand for electric vehicles and a growing product range, the brand aims to offer a unique experience across all customer touchpoints, including branding, products, and ownership. The rebranding signifies Tata’s commitment to accelerating the adoption of clean energy mobility solutions, as it holds a significant market share of over 70% in the four-wheeler EV segment. The initiative focuses on sustainability, community, and technology to drive positive change in the automotive industry.
Tata Passenger Electric Mobility Unveils New Brand Identity Ahead of Electric Vehicle Expansion
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