In Vijayawada, a new trend is emerging among morning walkers and the elderly, who frequent a small kiosk outside the Indira Gandhi Municipal Stadium for wheatgrass and ash gourd juice. Owned by Vijay Kumar, the kiosk has seen rapid growth since its inception during the pandemic, now boasting five outlets and serving around 700 customers daily. While customers like Sasikala attest to its health benefits, health experts remain skeptical, citing the lack of scientific evidence supporting claims of wheatgrass’s efficacy for heart health or digestion.