Artificial Intelligence and Machine Learning are poised to shape the future of e-commerce, according to Kishore Thota, Director of Product & Technology, India & Emerging Markets at Amazon. Thota highlighted the pivotal role these technologies play in understanding consumer preferences and accurately predicting trends, emphasizing the need to optimize AI and ML tools for personalized and accessible products. Amazon’s ongoing Great Indian Festival incorporates over 1,000 influencer streams and introduces AR-based shopping experiences. The company has committed an additional $15 billion investment in India, focusing on digitizing small businesses and creating job opportunities. Thota acknowledged the unique challenges in addressing the diverse needs of the next 100-200 million online customers in India.
Artificial Intelligence and Machine Learning Set to Shape the Future of E-commerce, Says Amazon India Director
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